November 20, 2020

Five secrets that make GINZAI unique

For me, a foray into the world of Korean cosmetics is like immersing myself in another world. I love it and am fascinated by the immense range of products and the sometimes very exotic active ingredients. When it comes to beauty trends, there is always something new to discover. It's no wonder that K-Beauty has become a permanent fixture in the bathrooms of German beauty junkies. But you should know that these products have been specially developed for the skincare needs of Asian women.

GINZAI makes the difference

I've been part of the GINZAI team for over four years now and have of course infected all my friends with my enthusiasm. Ginzaiized! In addition to the effective formulations and great textures, I particularly like one thing: GINZAI is not just another Korean skincare line that wants to establish itself on the German market. Rather, we are relying on German-Korean teamwork and thus merging the best of two worlds for the timeless beauty of European women.

Secret No. 1: East meets West

When German visionaries meet the Korean spirit of research, you can expect something exceptionally good. GINZAI is a unique cosmetics concept whose philosophy is as simple as it is ingenious. It combines Korean tradition & innovation with German know-how.

For example, we had water samples from all over Germany analyzed in Seoul.

Because: water is an elementary component in skin creams and serums. The water quality in South Korea is different. One criterion is the pH value, which plays an important role in compatibility and effectiveness. For the production of GINZAI cosmetics, the water is treated according to German standards.

Secret no. 2: Maximum effects through a variety of active ingredients

GINZAI contains a cornucopia of the best herbal ingredients from around the world. Up to 40 valuable natural substances are perfectly balanced in the right dosage for maximum anti-ageing results. I was allowed to look over the shoulders of our development team in Seoul and I am deeply impressed. Why do our Korean partners go to such lengths?

To put it bluntly: because they can. And indeed - the virtuoso interplay of many different active ingredients is a fine art that Koreans have mastered to perfection.

And this is precisely one of the secrets of effectiveness of which I am a prime example.

In October, I celebrated my 54th birthday and the best skin of my life. I'll tell you why it wasn't always like this and what skincare routine I used to achieve this transformation (here) in my next blog article.

Secret no. 3: Our basics - the Magnificent Seven

The Silver and Gold Lines contain seven basic active ingredients. Depending on the desired effect, further natural ingredients are combined with these.

At its heart is black forest ginseng, which not only scores with its own anti-ageing properties. It also acts as a booster. This means that it can demonstrably increase the active power of all other ingredients. For you, this means that GINZAI cosmetics can rebuild your skin from within in a particularly deep and lasting way.

Considering that many cosmetics manufacturers base entire skincare lines on just a single ingredient from our seven basics, I find this very impressive.

Our "Glorious Seven", as I affectionately call them, are made up of six individual active ingredients and an active ingredient complex:

Black forest ginseng & forest ginseng stem cells
Organic quality argan oil
Olive oil in organic quality
Organic quality squalane
Beach lily in organic quality
Pearl extract
BSASM™ Medicinal Plant Complex

BSASM™ - The patented medicinal plant complex was specially developed for neurodermitic and extremely sensitive skin. It soothes and counteracts inflammation.

Baikal feverfew
Licorice root
Camomile
Indian pennywort
Japanese knotweed
Rosemary
Tea plant

Secret no. 4: From the kitchen to the jar - fermented cosmetics

What do German sauerkraut and Korean kimchi have in common? That's right! Both are delicious cabbage dishes that have been turned into a vitamin-packed superfood through fermentation.

What exactly is fermentation?

To put it in the charming words of a dear friend: "Controlled fermentation". Sounds unsexy, but it is an extremely gentle fermentation process with terrific added value.

Food is preserved by adding microorganisms such as fungi or bacteria. A great side effect: fermentation increases the concentration of healthy nutrients. This benefits our immune system, among other things.

Okay, but how is fermented food good for our skin?

GINZAI: With living cultures for natural anti-ageing

Fermentation turns food into nutrient-rich superfoods: this has inspired Korean cosmetics manufacturers to conduct extensive research.

They discovered the benefits of fermented active ingredients and created another innovative beauty trend made in Korea.

5 advantages of fermented cosmetics

Better bioavailability: i.e. active ingredients can be transported more effectively into the deeper layers of the skin.
Higher concentration of active ingredients: antioxidants, amino acids, vitamins, minerals, trace elements
Increases the body's own hyaluronic acid production
Amino acids support collagen production
Ideal for very sensitive skin due to the special purity of the ingredients