because natural ingredients also have a chemical structure, so they are chemical substances in the broadest sense. Therefore, the principle of "Clean Beauty", i.e. cosmetics without chemical additives that are not really necessary, makes sense and can be implemented. These clean formulations can be more tolerable for sensitive skin. Since there is no uniform definition of Clean Beauty, i.e. different manufacturers avoid different substances, transparent communication in connection with Clean Beauty is indispensable.

While natural cosmetics use only plant-based and natural ingredients, Clean Beauty focuses on transparency and maximum trust when buying effective cosmetics. A product is considered "clean" if it contains as few and harmless ingredients as possible. The term "clean" does not stand for "better than," but for "free from" or "without," e.g., cosmetics without microplastics and paraben-free cosmetics. In general, it is important to understand that synthetic ingredients can also be sustainable and harmless, just as natural ingredients can be harmful to the environment and cause concern.

Much of the packaging used by the cosmetics industry worldwide is not recyclable or degradable. Environmentally friendly packaging in cosmetics is a real challenge, as it is very difficult to find a sustainable, eco-friendly option that looks beautiful at the same time. Nevertheless, Clean Beauty products also pay special attention to packaging so that the environment can benefit.

Our skin is our largest organ and therefore deserves special attention in terms of care. This should consist mainly of natural and high-quality ingredients and be free of animal and harmful ingredients. This not only makes a big difference in the effect and compatibility on our skin and hair, but also has a positive impact on our environment.

Our mission is to offer our customers clean cosmetics that are based on highly effective natural ingredients and have no ingredients that could have a harmful effect on the skin.

The special unique selling point in all GINZAI products is our super active ingredient, the black Korean forest ginseng. This grows up exclusively in its natural environment, without chemical fertilizers and pesticides. Only about 1 percent (!) of the ginseng used in cosmetics worldwide is forest ginseng. The effect of forest ginseng on skin health is far superior to the commonly used cultivated ginseng (farm ginseng).

GINZAI is a premium skin care based on the highest quality medicinal plant in the world - Korean black forest ginseng. Highly effective, close to nature and developed for the needs of European skin.

• strengthens and protects skin and hair
• has a superior anti-aging effect
• stimulates cell renewal
• improves the resistance of the skin
• Improves the complexion sustainably
• Suitable for any skin type

When used externally, forest ginseng - Panax Ginseng, as it is called in Latin - has circulation-promoting, revitalizing and rejuvenating properties. The reason for this effect lies in the ginsenosides, which are contained exclusively in the ginseng root. As the skin is better supplied with blood, it also receives more oxygen and nutrients such as minerals and vitamins.

• The active ingredients subsequently support the skin in its regeneration. The formation of new cells is stimulated in a natural way during application. New studies show that ginseng stimulates collagen production. Wrinkles caused by UV radiation are significantly reduced.