In an area roughly the size of Bavaria and Baden Württemberg combined, there are 51 million inhabitants. That is more than twice as many as in the two aforementioned German states. Small but mighty.

South Korea, which enjoys a temperate climate with four seasons, is one of the most advanced industrialized countries in the world and a leader in the production of microchips, ships and flat screens. The country's infrastructure is excellent in all areas, including South Korea being the only country in the world with complete mobile phone coverage. In addition, South Korea is considered one of the cleanest countries (there is not even any graffiti here) and its inhabitants are the most well-groomed people on the planet. South Koreans are well educated, fashionably dressed and very friendly. In today's ultra-modern South Korea, there is a millennia-old culture that relates directly to nature. Thus, South Koreans have always paid attention to everything they feed their body or with which they care for themselves, this applies both to food and cosmetic products.

Beauty care is more than tradition here

Particularly strict attention is paid to natural ingredients from plants and herbs. The secrets of recipes and their effects are passed down from generation to generation. Koreans are not considered the most demanding beauty consumers in the world for nothing. A well-groomed appearance symbolizes inner harmony with oneself. The body care of Korean women, who use an average of 8 to 15 products daily for between 50 and 90 minutes from the age of 14, is a true cosmetic care ritual. South Korea is one of the top 5 markets in the world in terms of per capita consumption of skin care products.

The most advanced cosmetics market in the world

That is why the South Korean cosmetics market is not only one of the most fiercely contested beauty markets in the world, but also one of the fastest developing. Thousands of cosmetic brands are in constant competition for the demanding customers and clients. The research and development departments of cosmetics companies are constantly driven to develop new innovations. American experts noted as early as 2013 that the modern technology of dermatology in South Korea is 12 years ahead of its competitors worldwide.

The beauty innovations of recent years, such as BB Cream, CC Cream, Mask Sheet and Cushion Compact, all originated in South Korea.